Grounded magnificence: The Reno Chalk Artwork and Music Competition returns to the Atlantis—below new administration

Reno is chock-full of creative occasions and more and more artistic creatives—and within the case of 1 upcoming pageant, you possibly can say town can also be chalk-full!

The Reno Chalk Artwork and Music Competition is returning to showcase a whole bunch of fascinating shows of sidewalk-chalk artwork with competitions, music, distributors and a children’ zone. The occasion takes place Friday, Aug. 25, by Sunday, Aug. 27, within the west car parking zone of the Atlantis On line casino Resort Spa.

Earlier this yr, Liquid Blue Occasions introduced it will be taking up the Reno Chalk Artwork and Music Competition. Throughout a latest interview with Liquid Blue’s co-owner and co-founder, Jess Horning shared how and why the corporate is producing the occasion.

“We (Liquid Blue Occasions) produce fairly a couple of occasions across the area in Northern Nevada and California,” Horning mentioned. “We both do the occasions from A to Z, or do the advertising for them. The Atlantis reached out to us for the Chalk Artwork Fest, as a result of they began the occasion simply two years in the past, and it’s grown a lot that they don’t essentially have the staffing and construction in place to proceed to keep up the occasion on the measurement that it’s.”

Horning and the group at Liquid Blue Occasions are nicely conscious of how a lot locals love the distinctive artwork pageant.

“We’ve seen all of the movies and talked to fairly a couple of individuals, and we all know that it’s a extremely popular occasion within the Northern Nevada group,” Horning mentioned. “We are able to simply inform on social media—the interactions that we get are very natural, and folks positively look ahead to the occasion. It’s actually totally different and distinctive in comparison with a variety of different occasions within the space.”

Horning mentioned no main modifications are being made to the pageant.

“Crucial factor is to keep up the integrity of the occasion,” Horning mentioned. “They’ve finished such a great job rising it to the place it’s, and we need to study, so we’re working hand in hand with the occasion to get used to the occasion. There usually are not a variety of large modifications that we’re making regarding the occasion itself, aside from we’re enhancing our vendor areas fairly a bit.”

Attendees can anticipate extra, nonetheless—extra artwork, extra music and extra tastes.

“We’re bringing in 70 to 100-plus craft distributors that won’t solely permit individuals to benefit from the artwork and peruse the artwork across the car parking zone at their very own leisure, however they’ll additionally store quite a lot of totally different craft jewellery, clothes and humanities distributors that will likely be obtainable on the occasion itself,” Horning mentioned. “Along with that, we’re including a craft beer and seltzer tasting expertise to the occasion. … We’re enhancing the music somewhat bit to the place we’re bringing new acts day by day, so we’re going to have 12 totally different acts that can play over the course of three days, with a headliner on Friday and Saturday night time.”

In fact, there’s the artwork—and almost 200 artists ranging in ability, strategy, method will participate. As of this writing, the pageant remains to be accepting pupil, particular person and group purposes—and it’s free to use.

“We wish it to develop,” Horning mentioned. “We recover from 180 artists that will likely be coming. They’re allowed to use on-line, they usually do submit a few of their work or an concept of what they’re going to truly be drawing. There may be some vetting there, simply to be sure that the artwork is acceptable and never offensive or something like that. We’re fairly open to any and all types of artwork in a way that it may very well be one thing that’s very detailed, or one thing that’s very opaque. We’re probably not choosy on the standard of the artwork; we simply need to be sure the topic is household oriented.”

Artists will likely be competing for awards in classes together with Finest 3-D, Finest Use of Coloration and Finest Replica, in addition to the Folks’s Alternative award.

“The artists are actually essential to the occasions, and we wish to have the ability to be sure that they’re taken care of,” Horning mentioned. “We offer all of the chalk, and we offer them water, drinks, shirts, a snug setting and shade. We be sure that they’ve a great setting to work inside, so caring for them and internet hosting them is essential to us.”

There may be an admission charge for the primary time this yr. Horning defined why.

“The rationale that it’s $10 is as a result of it’s now not owned and operated by the Atlantis,” Horning mentioned. “By having the 12 musicians and the artists on the market, the cash is there to help these acts. The one method to even have the occasions is to have the ability to be sure that there’s a prize pool for the artists, and that we’re in a position to really afford to have the ability to deliver within the music that makes the environment so nice at this occasion.”

The Reno Chalk Artwork and Music Competition will happen Friday, Aug. 25, by Sunday, Aug. 27, within the west car parking zone of the Atlantis On line casino Resort Spa, 3800 S. Virginia St. Tickets are $10 for a three-day move; and $40 for pageant entry plus the craft beer and onerous seltzer tasting. For tickets, extra data, or to use to be an artist, go to atlantiscasino.com/chalk.

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