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From their household to your desk: Sierra Meat & Seafood focuses extra on retail gross sales because the pandemic

3 min read

Since 1934, the Flocchini household (pronounced flo-kini, like zucchini)—house owners of Sierra Meat & Seafood, Durham Bison Ranch and Flocchini Household Provisions—have supplied pure, sustainable and healthful proteins.

Now in its fourth technology of management, the household is specializing in progress, group assist and getting merchandise on to your loved ones desk.

In 2018, to proceed rising and thriving, the Flocchini household determined to promote a portion of Sierra Meat & Seafood to a personal fairness agency, which the Flocchinis level out can be a family-owned enterprise.

“Some folks in the neighborhood get confused and assume that we’re not a family-owned enterprise anymore,” stated Bernadette Flocchini, govt vp and director of specialty and unique proteins at Sierra Meat & Seafood. “They assume we’ve gone down that company route when, actually, we merely reached out for extra household assist. This personal fairness agency owns parts of different meals corporations very similar to ours which are family-owned. They’re not the form of firm that is available in and makes calls for. They merely consider, work out the place we’re missing, counsel options after which maintain our hand till we totally implement these options.”

Sierra Meat & Seafood, actually, has extra relations working within the constructing than ever earlier than.

“Household companies are dying in America, and the eagerness of our relations inside this personal fairness agency is to assist household companies and assist them not solely survive, but in addition thrive,” stated Kate Castro, the merchandising supervisor (and Bernadette’s daughter). “They carry expertise and assist companies to small household companies comparable to ours to assist us streamline processes. It’s very impactful.”

Sierra Meat & Seafood has all the time been supportive of Northern Nevada causes and invitations nonprofits, clients and distributors to achieve out to them when in want.

In the course of the pandemic, when meals service was hit so arduous, the household realized that they wanted to diversify their enterprise. On the time, Sierra Meat & Seafood’s enterprise was 95% meals service and 5% retail.

“We love supporting our group, and I believe many don’t notice that they’ll attain out to us,” Castro stated. “We’re so privileged to be surrounded by all this meals on a regular basis. We need to assist those that could also be hungry, and with our companions in the neighborhood, particularly our clients and distributors, we need to assist their employees and fundraising efforts. Most significantly, our household desires to have the chance to assist them by way of robust occasions. In these instances, we actually have a no-questions-asked coverage.”

Their household is specializing in retail efforts. In the course of the pandemic, when meals service was hit so arduous, the household realized that they wanted to diversify their enterprise. On the time, their enterprise was 95% meals service and 5% retail. Since COVID, whereas meals service gross sales have bounced again, retail has continued to thrive. Proteins might be ordered through the web site or by calling 775-322-4073. Castro stated orders positioned earlier than 3 p.m. will probably be obtainable for decide up the subsequent day.

“The perfect half about that is that when you’re ordering steaks, we’re going lower them that subsequent morning, and also you’re going have them as recent as might be,” she stated.

Along with private orders, Sierra Meat & Seafood holds quarterly cooler gross sales. Dates of those gross sales are launched through the corporate’s Fb and Instagram.

“The cooler gross sales are thrilling new occasions that we began doing final 12 months,” Castro stated. “For at some point every quarter, we open our warehouse, have every little thing out on pallets with sampling stations, and promote our proteins at a flat price per pound. Since we’re a wholesale distributor, at these gross sales, we break our proteins down into smaller portions for the typical individual.”

For extra data, go to SierraMeat.com.

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